"Top of mind" is an indicator that reveals the brand positioning in the minds of consumers.
Tegucigalpa, August 21, 2019.- Banco Atlántida leads once again the 1st place in the Top of Mind of Honduras, standing out as the main reference in the banking institutions category, obtaining 30% of Honduran consumers’ mentions, surpassing by more than 10 points its closest competitors.
In its 235 edition, Estrategia & Negocios magazine, revealed in its recent study the strong role of Banco Atlántida within the financial sector of Honduras. This distinction represents an important brand positioning in the minds of the consumer market, since it demonstrates that the population has been able to interact with the brand and its products due to its proximity, solidity, centennial trajectory, and its constant customer-oriented service evolution.
For several consecutive years, the renowned brand has obtained this recognition, which is attributed to the strengthening of the trust that Hondurans have given to this Honduran bank and to the implementation of a comprehensive business model that allows greater approach and facilities for its clients.
We provide our clients high standard values such as trust, integrity, and financial security through the most expert and qualified personnel. These best practices have consolidated our positioning along with the offer of one of the most modern platforms and digital infrastructures. These efforts aim toward facilitating the lives of Honduran citizens, bringing our financial services closer and closer to our clients' hands, from and wherever they are located.
For our banking institution, it is a priority to maintain its leadership, by seeking continuous growth and enabling new service options. Our growth and consolidation have already transcended borders, strengthening our financial footprint in El Salvador, with the vision of continuing expanding our presence in the Central American territory.