Our brands continue to rank #1 in top of mind awareness within the financial sector in Honduras

Tegucigalpa, November 30, 2018.- Atlántida Financial Group reassures its leadership, ranking first in the Top of Mind Awareness benchmarks for the categories of banking and insurance institutions in Honduras. Banco Atlántida and Seguros Atlántida respectively stand out as first on the most complete Top of Mind Awareness study of Central America and the Caribbean published by Summa Magazine, in its November 2018 magazine edition. The study was conducted with CID GALLUP research firm. The bank has ranked first for the last five years, while Seguros has led the category for four consecutive years.

Despite the increasing amount of content and offers a consumer receives daily, the overall experience Atlántida Financial Group´s costumers have had while interacting with its quality service, innovation, and efficiency have been key for Seguros and Banco Atlántida to continue consolidating themselves as leading brands within the Honduran financial industry.

The distinction that the Atlántida brand represents for its consumers is based on important values such as trust, integrity, and experience. According to the study carried out by Summa, the successful execution of its rebranding process, has strengthened the positioning of the eminent financial group, maintaining a firm leadership.

Currently, Banco Atlántida continues to expand within the Central American region, strengthening its presence in El Salvador with efficient performance and growth rates above the industry average.