Customers’ trust in Banco Atlántida, strengthens its leadership in deposits

Despite effects of a global pandemic and natural disasters, the Honduran bank showed positive results and highlights the importance of digital financial inclusion

Banco Atlántida achieved 108 years of operations as the financial institution of Honduran capital in which businesses and people trust the most for the management of their money.

This is reflected on the December 2020 deposit ranking of the country's commercial banking system, reporting a balance of US $3,801,860,295 which represents a share of 21.3% of the total deposit portfolio.

In comparison to the balance of 2019, when its deposits totaled US$3,050,061,825, Banco Atlántida observed a nominal interannual growth of US$ 715,298,470.

Carlos Girón, Executive Vice President of Retail Banking, Marketing and Communications at Banco Atlántida, states that despite the effects of the coronavirus pandemic on the national economy and the damage caused by hurricanes Eta and Iota in the country, the results in deposits in 2020 were still flattering, exceeding the expectations that had been drawn before the health crisis and natural phenomena happened and Atlántida did not stop paying interest to their depositors.

He adds that small, medium and large customers confirmed last year their trust in Banco Atlántida with the management of their finances. "We celebrate 108 years with more than 90,000 million lempiras in deposits and for us each lempira in deposits is a high responsibility in order to return interest to our savers," the executive stressed.

He also expressed, “it is important for us, as a leading institution, to strengthen the trust of the Honduran people in a bank that has served the people for 108 years."

Historic Results and Digital Transformation

The deposit portfolio of Banco Atlántida experienced a historic result the previous year. The Vice President of Retail Banking says that in the previous year more than 40,000 savings accounts were opened through mobile phones thanks to the acceleration of digital onboarding options. In total, the number of new depositors reached 87,724, the best result in recent years, with an average of 240 daily accounts.

Carlos Girón explains that to achieve this figure, the support of technological tools was imperative, including video tutorials that teach customers how to open a savings account from their mobile phones. He also states that the support of a team of promoters in the branches, has also played a key role in the digital financial inclusion efforts. These promoters help the customers who visit the branches enroll in the digital services and carry out their transactions from their mobile phone or computer.

According to Banco Atlántida's executive vice president of Personal Banking, Marketing and Communications, the challenge for 2021 is to continue leading the deposits ranking and adding more account holders to its client portfolio.

"Banco Atlántida continues to be the bank Hondurans trust," says Carlos Girón, adding that the numbers for the end of 2020 confirm the preference of savers.

About Banco Atlántida

Banco Atlántida, which is part of Grupo Financiero Atlántida, was founded on February 10, 1913 in La Ceiba, Atlántida and later began its expansion process in the country to cover the 18 departments of Honduras.

Currently, it includes 188 branches nationwide, 24 drive thrus and more than 800 non banking correspondents to serve its clients in the 18 departments of the country, to which is added a new and updated technological platform for digital banking called Atlántida Online and its Atlántida Móvil application so that its customers can self-serve by carrying out more than 400 transactions from their mobile phone or computer.

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